Our Impact

The American Royal reaches nearly 100,000 people each year, including over 11,000 elementary students through programs and outreach, provides over 90 scholarships for academic excellence and achievements and hosts more than 2,400 contestants in nationally recognized competitive events.  Programs such as CALF Days, School Tours, and the Neighborhood Schools Partnership introduce agriculture concepts including nutrition, food sources and animal health to children from across the metropolitan area.

Collectively, the American Royal oversees $400,000 in scholarship funds and contributes over $1 million annually to agriculture education, scholarships, and competitive learning; including the Royal and Bayer Veterinary Scholars programs. The Royal Scholars are a select group of college students that are pursuing careers in agriculture. The Royal Scholars program is designed to provide an opportunity for these outstanding college students to advocate the food and fiber industry and develop leadership skills. The Bayer Veterinary Scholars program, in partnership with the University of Missouri-Columbia and Kansas State University, provides not only scholarship funds but practical experience opportunities through the Livestock and Equine shows.

Each season, the American Royal offers unique opportunities for competitive learning to both youth and adults. These opportunities build character, strength and skills through competition inside the show ring. Exhibitors and competitors as young as 9 years old come to the Royal each fall to show off their market livestock, equestrian skills and even barbecue talent at the Kid’s ‘Que.