Meet Lynn Parman, New CEO of the American Royal

August 31, 2016


The last eight months have been the most exciting and fulfilling months of my career. It’s truly an honor to serve as your CEO and to focus our organization on inspiring and cultivating dreams of our exhibitors, teams, and aspiring youth – more about that in a moment.

I can’t say enough about the staff at the American Royal and their dedication to our mission. Additionally, this is my fourth non-profit organization in my 20 year career and I can honestly say that our Executive Committee and officers are more engaged than any other organization I have worked. In particular, Angie Stanland, your Chairman of the Board, has made my transition into the organization so much better than I ever could have imagined. She is extremely dedicated and passionate about the American Royal, and we are so fortunate to have her as our Chairman.

I have also been so impressed by our volunteers. With over 900+ annual volunteers, it’s clear to me that you are at the core of our success. I wanted to take a moment and make you aware of three exciting new initiatives at the American Royal as we prepare for our 117 season and ask for your assistance.

New Vision, Mission, and Purpose

Our Executive Committee identified redefining our vision, mission, and purpose as one of our five organizational goals this year. An intense process led by our Board Member, Allen Dillingham, culminated in our Board of Directors approving a new vision statement, mission statement, and common purpose for our organization just last week. See below:

Vision – To be the national platform for agriculture that inspires future leaders and creates an arena for agricultural learning.

Mission – To impact the future of agriculture through competitive learning, scholarships, education and agriculture events.

Purpose – We provide opportunities for agricultural competitive learning, educational experiences and scholarships that inspire and cultivate dreams.

Coming Soon – New Website and App

As one of our five organizational goals, the American Royal will launch a totally transformed website in early September. Additionally, the American Royal will launch an app allowing you to have the information you need about our events at your fingertips. Kansas City’s own, Propaganda3 is developing the website and app, which will be designed by Walz-Tetrick.

Disney Event Experience Approach

Our Chairman of the Board, Angie Stanland, and I attended the Disney Institute on Quality Customer Service earlier this year to learn how to design and consistently deliver quality events from the best. Incorporation of the Disney model in addition to our full realization of our organizational re-structuring (completed earlier this year) will result in an event experience that I am sure you will notice.

How you can help

Many of you have asked how you can help – I have a few ideas. 🙂 Please renew or become a Governor today. Consider becoming a volunteer by contacting Jessica Wright at [email protected]. Finally, I want to hear from you. I’d love your feedback, ideas, and questions – please email me [email protected]/a>.