The Governors Program is an annual membership, and a great way to connect with the Kansas City community while supporting youth and education. American Royal Governors receive VIP seating for American Royal ticketed events, select private parties and other activities throughout the year, including a VIP party at the World Series of Barbecue® and a private viewing deck at the ProRodeo.

Packages are available for individuals, families, young professionals and even kids; become a Governor and become a part of the excitement and the fun at the American Royal!

Become a Governor today


The American Royal is proud to partner with national and local organizations, corporations and foundations to support our mission to impact the future of agriculture. We employ a customized model for each sponsorship to ensure that sponsors receive the maximum return on their investment. From partnerships that support the entire season and receive activation across all events, to sponsorships specific to the World Series of Barbecue®, ProRodeo and more, the American Royal offers a variety of opportunities to raise brand awareness while supporting a worthy cause.

View Sponsors

Expo Vendors

howcase your company's offerings to the thousands of fans and exhibitors at the American Royal

Every year, tens of thousands of fans, exhibitors and participants descend on the American Royal’s Grand Hall seeking the kinds of merchandise your organization offers. The Marketplace Expo is your chance to reach out to this highly coveted demographic with money to spend and an interest in your product.

Get More Info


Each year hundreds of individuals donate their time and talents to further the Royal's purpose of providing opportunities for agricultural competitive learning, educational experiences and scholarships that inspire and cultivate dreams.

Whether helping with the setup of the World Series of Barbecue® awards ceremony or the livestock exhibitor's social, operating a tack taxi or handing out ribbons during the horse shows, volunteers are at the heart of everything we do.

Get More Info